Email Placeholder List

This list of place holders are used when sending emails, email blasts, email templates, mail merge documents, mail merge templates, campaign event emails, as well as link group emails* using SalesOptima. One or more place holders may be used in the subject or body of the email. During email processing, each place holder will be replaced with it's corresponding data item, see below for details, and then will be sent to the recipient(s). If no data item exists, the place holder will be replaced with an empty string ("").

Related Resources: Lead Email Placeholder List | Company Email Placeholder List | Appointment Email Placeholder List

*Note: When sending an email to a link group simply change the placeholders from PH_ to PH_Link to replace the link group recipient's fields. Click here for a list of link group recipient placeholders

Place Holder Tag	Field Name	Replaces the field from a ...
PH_ContactID	System Contact ID	Contact
PH_FirstName	First Name	Contact
PH_LastName	Last Name	Contact
PH_Salutation	Salutation	Contact
PH_Title	Title	Contact
PH_CompanyName	Company Name	Contact
PH_Add1	Address 1	Contact
PH_Add2	Address 2	Contact
PH_Add3	Address 3	Contact
PH_City	City	Contact
PH_State	State	Contact
PH_Zip	Zip	Contact
PH_Country	Country	Contact
PH_Custom1	Custom Text 1	Contact
PH_Custom2	Custom Text 2	Contact
PH_Custom3	Custom Text 3	Contact
PH_Custom4	Custom Text 4	Contact
PH_Custom5	Custom Text 5	Contact
PH_Custom6	Custom Text 6	Contact
PH_Custom7	Custom Text 7	Contact
PH_Custom8	Custom Text 8	Contact
PH_Custom9	Custom Text 9	Contact
PH_Class1	Custom Classification Dropdown 1	Contact
PH_Class2	Custom Classification Dropdown 2	Contact
PH_Class3	Custom Classification Dropdown 3	Contact
PH_Class4	Custom Classification Dropdown 4	Contact
PH_Class5	Custom Classification Dropdown 5	Contact
PH_Class6	Custom Classification Dropdown 6	Contact
PH_Class7	Custom Classification Dropdown 7	Contact
PH_Class8	Custom Classification Dropdown 8	Contact
PH_Check1	Custom Check Box 1	Contact
PH_Check2	Custom Check Box 2	Contact
PH_Phone	Business Phone	Contact
PH_HomePhone	Home Phone	Contact
PH_MobilePhone	Mobile Phone	Contact
PH_OtherPhone	Other Phone	Contact
PH_Fax	Fax	Contact
PH_OtherFax	Other Fax	Contact
PH_PrimaryEmail	Primary Email	Contact (Caution: Do not use PH_Email)
PH_Email2	Email 2	Contact
PH_Email3	Email 3	Contact
PH_Website	Web site	Contact
PH_Comments	Comments	Contact
PH_CDate	Current Date	Contact
PH_CDateTime	Current Date & Time	Contact
PH_CTime	Current Time	Contact
PH_ContactToDirectionsURL	Address	Mapquest directions to contact
PH_ContactFromDirectionsURL	Address	Mapquest directions from contact
PH_ContactUpdateLinkWithData		Inserts link that allows a contact to update their information
PH_ContactUpdateLink		Inserts link that allows a contact to give you their information
PH_UserFirstName	First Name	User
PH_UserLastName	Last Name	User
PH_UserTitle	Title	User
PH_UserPrimaryEmail	Email	User
PH_UserEmail1	Email	User
PH_UserEmail2	Other Email	User
PH_UserCompanyName	Company Name	User
PH_UserAdd1	Address 1	User
PH_UserAdd2	Address 2	User
PH_UserAdd3	Address 3	User
PH_UserCity	City	User
PH_UserState	State	User
PH_UserZip	Zip	User
PH_UserCountry	Country	User
PH_UserMainPhone	Phone	User
PH_UserMobilePhone	Mobile Phone	User
PH_UserOtherPhone	Other Phone	User
PH_UserFax	Fax	User
PH_UserEmployeeID	EmployeeID	User
PH_UserTimeZone	TimeZone	User
PH_UserDefaultSignature	Default Signature	User
PH_UserHTMLSignature	HTML Signature	User
PH_UnsubscribeURL		Custom SafeMail Unsubscribe URL